Driven by Data,
Inspired by Words

I’m Callie Friel, a Maine-based SEO strategist and content marketing specialist with a deep love for all things digital. Over the past eight years, I’ve helped B2B and B2C brands thrive by blending data-driven SEO techniques with authentic, human-centered content.

From technical SEO audits and keyword research to writing optimized blogs, landing pages, emails, and whitepapers, I bring strategy and storytelling together. I’ve worked with agencies, startups, and solo entrepreneurs, always with the same goal in mind: help businesses show up where it matters — and shine when they get there.

When I’m not immersed in content strategy or diving into the latest SEO trends, I’m most at home—literally. I love spending time designing cozy spaces, creating with my hands, and putzing around the house with a good cup of coffee in hand. Whether I’m collecting vintage finds on the Maine coast, tending to my backyard chickens, or enjoying the everyday chaos of life with my daughter, husband, and our German Shepherd, home is where I feel most inspired.